Specialized offering, holistic client mining reward mid-caps richly
During the past couple of years, when some of the large cap players like Infosys and Wipro
underperformed due to massive restructuring, client specific issues (BT in the telecom
vertical) and the enduring global downturn, mid-cap and small cap players saw significant
growth opportunities. In fact, such an outperformance by mid-cap players was ingrained in
few internal as well as external factors; on the internal aspect, a clear approach to
specialization and holistic client mining was the key driver while externally, division of large
deals into smaller ones coupled with new business coming in from first time outsourcers
(with small ticket sizes) pepped up the growth.
Most of the mid-cap companies have positioned themselves as specialized players in a
vertical or a practice which enabled them to post a robust growth. Hexaware and NIIT Tech.
made large inroads, riding on their travel and transportation expertise while MindTree and
KPIT Cummins positioned themselves as specialised manufacturing and automobile players
respectively. Moreover, the holistic approach to have separate teams for hunting and
farming clients has reaped significant benefits post 2010 as seen by the massive revenue
growth in top 10 clients for Hexaware, Geometric, Polaris and MindTree. Sustained addition
to non-top 10 clients (under penetrated category) further creamed the scenario.
Fragmentation of large deals, first time outsourcers kindle prospects
On the external side, the primary reason was the fragmentation of large deals into smaller
ones besides a significant rise in small deals (Source: Nasscom) from existing clients and first
time outsourcers which were not suited for large vendors hence found its way to small and
mid-cap specialized service providers. Another notable external factor was the budget
constraint among small clients and first time outsourcers which forced them to outsource a
small portion, but at the most efficient price level which suited mid-cap vendors since their
pricing was cheaper than larger players.
CMC, Persistent and Tech Mahindra: Initiating coverage with ‘BUY’
We consider that mid–caps like CMC, Persistent and Tech Mahindra can provide substantial
returns due to their strategic positioning and attractive valuations. In the case of CMC, we
believe the unique solutions approach coupled with hi-tech offering and TCS parentage
places it in a sweet spot from both revenue growth and margin perspective. Significant
room for offshoring exists, which can be a key margin driver. We sense that it will gain from
the huge potential spending in the government space. We value the company at 12x our
FY14 EPS of INR104, implying a target price of INR1,255 and ‘BUY’ recommendation. For
Persistent, we believe that investments in IP-led business (to increase IP revenues to 20%)
coupled with its `sell with’ strategy with major players like salesforce.com will be a strategic
trigger going forward. We value the company at INR508, implying 10x FY14 core EPS of
INR42 and INR90 cash/share and initiate with ‘BUY’. Following its merger with Mahindra
Satyam (likely to be over in next few months), Tech Mahindra will have a huge base of
~500+ clients. This, coupled with TECHM’s client mining capability (its average of top 10
client is USD91m) will impart a high impetus to the company over and above the significant
operational leverage in terms of employee fungibility which would help enhance utilization
and margin improvement. We value Tech Mahindra at INR1,005, pegging 12X FY14E EPS at
INR84 (implying a target price of INR118 for Satyam – ratio of 1:8.5) and initiate with ‘BUY’.