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Rising Number of Screens to Boost Profits
We spoke to the management of PVR Ltd which is promoted by Ajay Bijli and
Sanjeev Kumar. PVR is engaged in the business of film exhibition. It currently
runs over 158 screens and is looking to add 50-60 screens every year.
PVR is also expanding its bowling alley and ice skating rink businesses housed
under PVR bluO, a JV with Thailand’s Major Cineplex Group.
We expect PVR’s earnings to jump over the next two years fueled by rising
seat capacity coupled with improving margins as operations of its recently
developed properties stabilize. We initiate coverage with a Buy rating and
have a price target of Rs 195 valuing the stock at 12 times FY14e EPS.
Key Takeaways
To add 50-60 screens across India – In the past, PVR has opened multiplexes
at key locations by tying up with strong developers. It will continue
this strategy and add over 50 screens across India in cities like Pune, Bengaluru,
Cochin, Nagpur, Nanded and Vijaywada.
Industry growth should help maintain margins – We expect the movie
industry to continue its growth which will lead to occupancy levels of 30%
or higher. Rising ticket prices and food & beverage (F&B) sales will boost
margins in the long run.
Marquee locations provide lucrative advertisement income – PVR is earning
advertisement revenues which amount to 20% of net ticket sales due
to its location strategy. This strategy is boosting margins and providing a
kicker to the bottom line.
Bowling alley business to grow manifold - The number of bowling lanes
should grow from 50 to 134 in the next couple of years. This business has
a payback period of 2.5 years and ROCE of 29%. It will help the company
become a one stop shop for retail entertainment and a leading anchor tenant
for mall developers.
Implementation of GST would be a positive trigger as there will be a fall in
the entertainment tax (e-tax) rate. Currently the company pays an average
e-tax of over 18%. GST implementation will lead to a 1-2% fall in tax rate
which can be retained by PVR.
Visit http://indiaer.blogspot.com/ for complete details �� ��
Rising Number of Screens to Boost Profits
We spoke to the management of PVR Ltd which is promoted by Ajay Bijli and
Sanjeev Kumar. PVR is engaged in the business of film exhibition. It currently
runs over 158 screens and is looking to add 50-60 screens every year.
PVR is also expanding its bowling alley and ice skating rink businesses housed
under PVR bluO, a JV with Thailand’s Major Cineplex Group.
We expect PVR’s earnings to jump over the next two years fueled by rising
seat capacity coupled with improving margins as operations of its recently
developed properties stabilize. We initiate coverage with a Buy rating and
have a price target of Rs 195 valuing the stock at 12 times FY14e EPS.
Key Takeaways
To add 50-60 screens across India – In the past, PVR has opened multiplexes
at key locations by tying up with strong developers. It will continue
this strategy and add over 50 screens across India in cities like Pune, Bengaluru,
Cochin, Nagpur, Nanded and Vijaywada.
Industry growth should help maintain margins – We expect the movie
industry to continue its growth which will lead to occupancy levels of 30%
or higher. Rising ticket prices and food & beverage (F&B) sales will boost
margins in the long run.
Marquee locations provide lucrative advertisement income – PVR is earning
advertisement revenues which amount to 20% of net ticket sales due
to its location strategy. This strategy is boosting margins and providing a
kicker to the bottom line.
Bowling alley business to grow manifold - The number of bowling lanes
should grow from 50 to 134 in the next couple of years. This business has
a payback period of 2.5 years and ROCE of 29%. It will help the company
become a one stop shop for retail entertainment and a leading anchor tenant
for mall developers.
Implementation of GST would be a positive trigger as there will be a fall in
the entertainment tax (e-tax) rate. Currently the company pays an average
e-tax of over 18%. GST implementation will lead to a 1-2% fall in tax rate
which can be retained by PVR.